With both online and offline Marketing in a state of continuous evolution, 2023 is bound to see several new trends and changes to the field. Here are five marketing trends that you can expect to shape the industry in the coming year:
- Audio Content Marketing: With the rise of smart speakers and podcasts, audio content is gaining popularity. Marketers can utilize speech technology to create compelling audio content, including branded podcasts, audio ads, and interactive voice experiences to connect with audiences in a more immersive way.
- Personalisation – For the past few years, personalisation has been a booming trend, and 2024 is set to see further emphasis on the importance of personalisation. Consumers are becoming increasingly savvy and expect brands to deliver personalized experiences that make the consumer feel their specific needs and preferences are heard and understood. Marketers will need to drill into data and analytics to understand their target audience on a personal level and deliver targeted content, messaging, and offers as opposed to irrelevant and generic content which could deter consumers.
- Interactive content – Everyone loves a quiz, survey, or poll and these interactive content features are likely to increase in popularity in 2024. This type of content can be a great way to engage and involve consumers, but also are a great way to gather valuable insights about their preferences and interests.
- Generative Artificial intelligence (AI) and Chatbots – AI content and Chatbots are likely to play a bigger role in marketing in 2024. These technologies can be used to automate and optimize various marketing tasks, such as personalization, customer segmentation, and lead generation. They can also be used to analyse large amounts of data and extract insights that can inform marketing strategy.
- Speech & VSO – Speech & Voice Search Optimization, including the subsequent marketing opportunities are likely to develop into a key trend in 2024, as consumers increasingly use speech on social and beyond. Marketers will need to create compelling content that is optimized / indexed for speech users with their target audience and leverages the unique capabilities of speech automation & search.
- Privacy Concerns – With the increased use of speech technology, privacy concerns will also take centre stage in various guises. Marketers need to be mindful of data protection regulations and ensure transparent communication regarding the collection and use of voice data to maintain trust with consumers.
Overall, 2024 is likely to be a year of continued evolution in the field of marketing, as brands strive to meet the changing needs and preferences of their target audience. By staying up to date on the latest trends and leveraging the right tools and technologies, marketers can effectively reach and engage their target audience and drive business results.
All the best for the festive period!
Simon
To discuss any Digital Marketing or Marketing Leadership positions or new hires, get in touch on 0161 388 2635
